Tuesday, June 25, 2013

Little Things That BUG Me #8

Any form of communication that says I can find/buy/save money on "my favourite brands."

Look, copy writers, just because you're obsessed with the idea of "brands" doesn't mean John C. Consumer cares what name or logo is printed on the side of the jam jar.

Sensible people don't care about what is effectively the civilised version of which dog pissed on a particular tree, and yet high street shops that want a hand in my wallet will promise "we offer discounts on your favourite brands" with such consistency that I think it may be required by law.

But even if it were, it would still bug me.

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